To train or not to train.

R ecently there’s been a push among some of our clients to start bringing 3d imaging systems in-house. In the majority of cases the client wants my company to provide some form of training to help them get off on the right foot. Although we are in the consulting business, training is a different animal. We’ve worked for years, continuously refining our processes and tools, investing in R&D and worked closely with hardware and software manufacturers to make sure that we have a deep understanding of their products. Consulting allows me to help you seamlessly embed our services into your workflow. Training basically gives you my playbook. The pending decision, ‘to train or not to train’ really makes me take a step back and try to consciously separate and separate the emotional response from the rational business response. While taking that step back I began to struggle with understanding this shift and started to ask myself “So what’s the deal? Are the services too expensive, too effective, too democratized or becoming too intuitive?” Emotionally I want nothing to do with it. This is primarily based on my attachment to the processes and fear of losing a client. I feel like I’d be selling short everyone that wears my jersey by sharing. To get past this initial response takes a lot of forward thinking and understanding of everyone’s position and needs. The rational side of things is complicated. You’ve actually just received a huge compliment. For your client to have an interest usually means that it’s been generated through successful utilization of your services to-date. In fact, the success must have been impactful enough for them to convince the powers that be to fork over large sums of money to pursue this endeavor. Congratulations, you’ve done a great job as a service provider! The perceived truth—several manufacturers are starting to see success in going after our typical client base, and they